The Values in the Pharmaceutical Line of Business Case Study

The Values in the Pharmaceutical Line of Business - Case Study Example The key opportunities and challenges that AstraZeneca faces in this day and age include the fact that it has to have a globally competitive strategy which can counter the pressures that it receives at the hands of the players which are already thriving big time within the related market domains. This would mean that the competition is cut throat and there is absolutely no room for leniency at any cost. It faces immense competition from Pfizer, Johnson and Johnson, Abbott Laboratories, GlaxoSmithKline, Novartis, Merck and Co., and Sanofi-Aventis – all of which are globally accepted players. However, it also faces rivalry as far as its pertinent business undertakings are concerned from the local players that are thriving on the word of mouth realms and hence are penetrating strongly within the related markets (Kassirer 2005). The key challenges would be to make its basis strong so that AstraZeneca does not fall back at its infancy stage in the future. Also there must be proper e mphasis on the factor that is related with its business strategy, which relies heavily on growing the business through strengthening of the already developed products and the ones that are in the pipeline, the delivery of what has been promised, the re-shaping of the business from time to time, and lastly the promotion of a culture that is socially responsible and accountable at the same time (Hosking 2002). AstraZeneca has to prepare a business strategy that is coherent, encompasses quite a few significant areas of business and undertakes measures to resolve disputes that have a long-lasting effect and consequence for the sake of the organization. AstraZeneca must know how to take care of its customers because this is an important yardstick when it wants to establish areas where it could build upon its basis in the long run. More than anything else, there is a need to discern the exact methodology behind AstraZeneca’s policy towards attracting new customers and thus retainin g them for longer periods of time. All these points are very essential as AstraZeneca tries its best to uphold its strengths and cash in upon the opportunities that come its way.